A little over a year ago I did some initial concepts for NATION for the Netball World Cup 2015. I think they were still in the pitch stage when I did these. The direction was given by Geoff Robertson, who wanted the silhouettes to emote the physicality and scale of the contest. It was exciting to finally see the completed campaign today on the tv and see that it retained so much from those original ideas.
And their final posters in the campaign: